Joico Blonde Life Violet Shampoo (For Cool, Bright Blondes) 300ml

For cool, bright blondes, Joico Blonde Life Violet Shampoo delivers brass-neutralizing power in a luxurious lather. This violet shampoo cleanses gently while banishing yellow tones, leaving cooler, radiantly vibrant hair with every wash.

Key Features

• Size: 300 ml
• Brass-neutralizing violet formula: instantly counteracts unwanted yellow tones to keep blonde hair cool and bright
• Gentle cleansing: rich lather that cleanses hair without stripping
• Smart Release Technology: continuously releases Rosehip Oil, Arginine & Keratin for ongoing hair health
• Hydration & frizz control: Monoi Oil & Tamanu Oil deeply hydrate and help fight frizz
• Slip & detangling: provides incredible slip for easy combing and reduced breakage
• Protection & shine: nourishes and keeps hair looking healthy with brilliant shine
• Sulfate-free: free of SLS/SLES sulfates

Performance / Benefits

This violet shampoo targets brass to maintain a cool, salon-worthy blonde. The formula not only neutralizes yellow tones but also brightens cool blondes, delivering a refreshed, vibrant appearance. Smart Release Technology ensures Rosehip Oil, Arginine, and Keratin are continuously released to support strength and resilience against daily styling. With Monoi and Tamanu oils, hair stays hydrated, frizz is tamed, and you enjoy effortless detangling and smooth, healthy-looking shine. Ideal for daily use, it helps protect against the cumulative effects of styling while keeping blondes luminous and radiant.