CHI Ionic Color Illuminate Shampoo - Red Auburn 355ml

Introducing CHI Ionic Color Illuminate Shampoo — Red Auburn, a 355 ml color-depositing cleanser engineered to keep your red hues vibrant while pampering every strand. Designed for both natural and color-treated hair, this at-home treatment breathes life back into your color, delivering moisture and radiant shine with every wash.

What makes this formula stand out is the Silk Amino Complex — a sophisticated blend of ceramic amino acids and silk that helps the color deposit deeply into the cuticle and linger longer. The result? Salon-like color preservation that stays fresh between visits, without sacrificing softness or manageability.

• Shade crafted for depth and brightness: Red Auburn enriches red tones, adding warmth and dimension without dulling or brassiness.
• Color plus moisture in one step: The shampoo deposits pigment while delivering hydration, helping hair feel silky, nimble, and glossy after each wash.
• Gentle, color-friendly care: 90% natural, sulfate-free, paraben-free, and gluten-free, making it suitable for frequent use on sensitive or color-treated hair.
• Long-lasting color stability: Reduces premature fading from sun, styling tools, and everyday wear, so your color remains lively longer.
• Customizable shades: Intermix with other CHI Color Illuminate shades to tailor shade intensity and explore unique, personalized hues.
• Versatile usage: Ideal for weekly maintenance or daily use, depending on your results and hair goals, for both natural and color-treated strands.

This shampoo is perfect for anyone craving a dependable way to sustain a vivid red auburn color while keeping hair moisturized and easy to manage. It’s especially beneficial for color-treated hair that tends to fade between salon visits or natural hair that wants a richer, more dynamic tone.

How to use: Apply to wet hair, work into a rich lather, and rinse. For shade adjustment, tailor your shade intensity by intermixing with other CHI Color Illuminate shades and adjusting usage frequency based on your color result. Pair with a CHI conditioner for enhanced moisture and shine, and enjoy color that feels as fresh as the day you dyed it.